Sure Dividend Vs. Vanguard: Which is the better choice?

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Sure Dividend and Vanguard are some of the best investment advice websites one can come across to meet their daily dose of research requirements. Both these investment blogs are unique in their ways and have a vast library of quality content that can create immense value for new and experienced investors.

Sure Dividend is one of the best choices for investors who want to create and build a portfolio with high-quality dividend growth to meet their financial goals in the long run. Founded in 2014, this financial blog has consistently delivered value to its consumers by helping them achieve their financial freedom through investments that will pay them rising dividend incomes over the long term. 

Vanguard is an investment firm that has made a name for itself in delivering low-cost investing advice. Built primarily to help buy and hold investors with the long-term philosophy, Vanguard has a niche approach and has helped many investors build wealth. The market believes it best suits those seeking long-term or retirement-saving opportunities.

Although there are many options today for investment advice websites, Sure Dividend and Vanguard are two of the best choices available. However, investors should only pick one that meets their information requirements and trading styles. To help you make the best decision, here’s a look at the merits and demerits of subscribing to these financial blogs.

Why Choose Sure dividend?

The Sure Dividend blog is perfect for almost every kind of investor, irrespective of their level of trading knowledge. Its Dividend Aristocrats list consists of S&P 500 stocks that have increased their payouts over the past 25 years. Unlike most other popular newsletters that follow an aggressive investing approach, Sure Dividend is more inclined towards favoring dividend security, dividend growth, and total return.

Some of the primary factors that make the Sure Dividend blog a sure-shot path toward success are:

1. Promotes Passive Income

Earning passive income has gained immense importance, especially after the pandemic. As people constantly lose out on their purchasing powers, it is always great to have a source of passive income. Dividend’s primary target audience is investors looking to build passive income through dividend stocks.

2. Excellent Newsletters

Over 9,000 members rely on Sure Dividend’s premium newsletter service to enhance their investing skills. These newsletters are specifically curated from the Sure Analysis Database and are available in different tiers based on prices and services, along with a free seven-day trial. The best part is the users need to pay only for the services they want to avail themselves of. All of the plans are worth the money as the wealth information that is provided is more than sufficient to help one get started with or boost their dividend stock investing income.

Please read our detailed review of the Sure Dividend newsletter for more information.

3. Free Content

Sure Dividend has an extensive, high-quality archive of free content on its website. The topics covered include valuable lists of dividend stocks and some free analyses. There are also free spreadsheets that list down several valuable data for investors who need to evaluate and perform investment research on a stock.

4. High Level of Transparency

The best thing about Sure Dividend is a detailed description of the different kinds of information it gives. Information about the analysis research database covering seven hundred securities is updated every quarter by its team of expert researchers. It also lists out the Golden Rule Commitment ensuring the users about the policies and procedures for payments along with clear information about free trial periods, refund policies, grace periods, and customer service.

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Why Choose Vanguard?

Vanguard boasts 30 million individual customers and $8 trillion worth of assets under its control. But unlike Sure Dividend, it has a more traditional approach to investing decisions. The broker is perfect for investors whose primary focus is retirement. 

This platform is suitable for investors for the following reasons:

1. Focus on Retirement

Vanguard has some excellent retirement planning tools and resources. Most of its investment education is centered around helping people set financial goals and achieve those by guiding them in their long-term investing decisions. However, the trading platform is primary, and active investors often find its charting tools and other research capabilities quite limited or completely missing.

2. The digital advisor

The paid version of Vanguard is quite affordable. The broker boasts an all-digital advice service – a digital advisor that targets younger investors having the primary goals of saving and investing. This digital advisor provides personal advisory services. However, the design of the central platform is dated and often leads to a clunky user experience.

3. No Frills Approach

Vanguard’s trading service is straightforward and thus highly user-friendly. As a result, most people can trade easily using its online platform. However, it has no real-time streaming news facility. Although opening an account online is possible, one has to wait several days before one can log in and view their history.

Final Verdict

Both Sure Dividend and Vanguard have their benefits. For investors looking for low-cost fund access, Vanguard is an excellent choice. Sure Dividend is the clear winner for investors looking to analyze individual dividend and income stocks. Therefore, Sure Dividend will likely be a better option if you are an income stock investor.

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