f you have been following financial news in the last one year, then you know that cryptocurrencies have been generating hefty returns for investors. In the same breath, you may also have heard of ICOs and how they are creating wealth for both investors and entrepreneurs.  So what exactly is an ICO?

A non-fungible token, popularly known as NFT, is a unique and non-interchangeable data unit stored on digital ledgers. It usually represents some easily-reproducible articles as unique items and utilizes blockchain technology to establish a verified and public proof of ownership. In simple terms, NFT is a unique digital asset that represents real-world items like artworks, pictures, videos, songs, etc., and though it uses the same technology as is used by cryptocurrencies it is not actually a currency. One can use NFTs to get various rewards and incentives but unlike cryptocurrencies, these can’t be exchanged like-for-like.