25 Canadian Products Born During the Pandemic That Are Still Thriving

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The COVID-19 pandemic drastically changed how we lived, worked, and consumed, prompting many Canadian entrepreneurs to innovate and adapt to new needs. A wave of creative Canadian brands emerged across different sectors, offering various services and solutions like eco-friendly solutions, unique self-care products, and goods catering to practical needs and personal well-being during uncertain times. Here are 25 Canadian products born during the pandemic that are still thriving:

Peace Collective apparel

Peace Collective, a Toronto-based brand, gained widespread attention during the pandemic for blending fashion with purpose. It is known for its “Home is Canada” apparel and has expanded into socially conscious collections that support frontline workers and mental health initiatives. Peace Collective resonated deeply with Canadians seeking comfort and meaning during uncertain times by donating proceeds to various causes. Today, its stylish, message-driven clothing continues thriving, proving that purpose-led fashion has a lasting place in the market.

Tru Earth detergent

Tru Earth is a British Columbia-based brand that became a household name during the pandemic with eco-friendly laundry detergent strips. As people grew more conscious of sustainability and hygiene, Tru Earth’s compact, plastic-free alternative to traditional detergent stood out. The brand also gained traction through its low-waste packaging, biodegradable ingredients, and easy subscription model. The strong environmental mission and convenience-driven product design helped it thrive beyond the pandemic as it grows its loyal customer base in Canada and internationally.

Knix comfort wear

During the pandemic, Toronto-based Knix saw remarkable growth by redefining comfort and confidence in intimate apparel. Known for its leakproof underwear and wireless bras, the brand catered to a rising demand for functional, body-positive clothing as more people embraced at-home lifestyles. Knix also stood out for its inclusive marketing and strong online community. Its commitment to innovation and real representation has helped it remain a trusted name in women’s wear well beyond the pandemic era.

Sitti Soap

Sitti Soap, co-founded by a Canadian and a Jordanian, empowers refugee women by producing handmade olive oil soap using traditional Palestinian methods. During the pandemic, its mission-driven model and focus on natural, minimalist skincare products gained substantial support. Consumers were drawn to its story of resilience and ethical production. With every bar supporting employment and education for displaced communities, Sitti Soap continues to thrive as a purpose-led brand rooted in quality and compassion.

One of a Kind (OOAK) Show products

The One of a Kind Show is a long-standing Toronto-based craft fair that adapted swiftly during the pandemic by creating an online platform that showcased Canadian artisans and makers. This pivot allowed small businesses to continue selling unique, handcrafted goods ranging from ceramics to skincare. The virtual marketplace brought national visibility to independent creators, fostering a strong sense of community and support for local talent. Today, OOAK continues to thrive as both an in-person and online destination for discovering Canadian creativity.

Birch Babe Skincare

During the pandemic, Birch Babe, born in Ontario’s Highlands, witnessed a rising demand for its all-natural, handcrafted skincare and beauty products. The products are made with sustainably sourced ingredients and plastic-free packaging, which appeals to eco-conscious consumers seeking gentle, toxin-free self-care. From facial oils to mineral sunscreens, Birch Babe’s clean formulations and rustic charm struck a chord. Its strong environmental ethos and artisanal roots have helped it grow from a small-batch operation into a trusted name in Canadian clean beauty.

Inkbox tattoos

Inkbox is a Toronto-based company known for its semi-permanent tattoos that experienced a surge in popularity during the pandemic as people sought safe, creative ways to express themselves at home. Unlike traditional tattoos, Inkbox offers a pain-free, commitment-free option that lasts up to two weeks. The user-friendly application and diverse designs appealed to a broad audience, especially younger consumers. Inkbox tattoos have continued to thrive through global collaborations and a strong e-commerce presence that has helped to redefine temporary body art with innovation and style.

Province Apothecary skincare

Province Apothecary, founded in Toronto, saw growing interest during the pandemic as consumers turned to natural skincare and holistic wellness. Specializing in organic, small-batch products made with Canadian-sourced ingredients, the brand offers everything from facial serums to therapeutic oils. Its focus on sustainability and skin health resonated with those seeking clean beauty solutions during uncertain times. Backed by a loyal following and a strong online presence, Province Apothecary remains a standout in Canada’s natural skincare market.

Lambert Bags

Lambert Bags is a Montreal-based brand that gained popularity during the pandemic for its stylish, functional, and vegan leather accessories. Designed to suit busy lifestyles, their backpacks, totes, and crossbody bags combine elegance with practicality. As more consumers sought ethical and cruelty-free fashion choices, Lambert’s PETA-certified products stood out. With a focus on affordability, durability, and minimalist design, the brand continues to attract a loyal following and now stands as a leader in Canada’s conscious fashion scene.

Goodee

Founded in Montreal by twin brothers Byron and Dexter Peart, Goodee thrived during the pandemic by curating ethically made home and lifestyle products that tell a story. With a focus on sustainability, craftsmanship, and social impact, the brand connects conscious consumers with global artisans. Goodee’s beautifully designed, purpose-driven products resonated deeply as people invested more in their living spaces. Today, it continues to grow as a trusted platform for mindful shopping and positive global impact.

Kotn apparel

Kotn is a Toronto-based clothing brand that grew significantly during the pandemic as consumers prioritized comfort, quality, and sustainability. The brand is known for its ethically crafted basics crafted from Egyptian cotton and timeless pieces made with a transparent supply chain. The commitment to fair labor practices and education funding in the Nile Delta appealed to shoppers looking for purpose-driven fashion. Kotn’s blend of social responsibility and minimalist design has kept it thriving beyond the pandemic’s peak.

Canadian Shield PPE

Born out of necessity during the pandemic, Canadian Shield quickly became a leading manufacturer of personal protective equipment in Canada. Based in Waterloo, Ontario, the company began producing face shields, masks, and other PPE to support healthcare workers and the general public. With a focus on local production, quality standards, and supply chain reliability, Canadian Shield gained national recognition. Even as the crisis subsides, its continued innovation in health safety products keeps it relevant and resilient.

Earth Suds personal care

Earth Suds was founded by Canadian university students and gained momentum during the pandemic for offering innovative, eco-friendly personal care products. The signature dissolvable shampoo, conditioner, and body wash tablets eliminate the need for plastic bottles and appeal to sustainability-minded consumers. As awareness around single-use plastics grew, Earth Suds stood out for its practical, zero-waste solutions. The brand’s mission to reduce bathroom waste while delivering quality care has helped it grow strongly in Canada’s green beauty space.

Obakki homeware and apparel

Obakki is a Vancouver-based lifestyle brand that witnessed increased attention during the pandemic for its curated collections of ethically made homeware and apparel. The brand works closely with artisans worldwide, emphasizing slow design and meaningful storytelling. Each product supports sustainable livelihoods and preserves traditional craftsmanship. Obakki’s timeless, socially driven approach resonates strongly with consumers, particularly because consumers are leaning into intentional shopping and conscious living. The brand continues to thrive as a platform for global artistry and ethical luxury.

The Green Jar’s low-waste products

The Green Jar is a Toronto-based zero-waste refill and lifestyle shop that gained traction during the pandemic as eco-conscious living became more mainstream. Twin sisters founded the store, which offers everything from reusable kitchenware to bulk personal care products, encouraging a low-waste lifestyle. With rising interest in sustainability and local shopping, The Green Jar stood out for its community-focused approach and commitment to reducing plastic waste as it thrived.

Pela Case phone cases

Based in Saskatchewan, Pela Case became a leader in sustainable tech accessories during the pandemic with its fully compostable phone cases. The plant-based and biodegradable products offer a greener alternative to plastic cases for people who spend more time online and use upgraded devices. The brand’s environmental mission, sleek design, and durability resonated with eco-minded consumers globally. The expanded product lines, like AirPods cases and zero-waste screen protectors, have enabled Pela products to stand out in Canada’s green innovation space.

Brave Soles footwear

Brave Soles, a Canadian footwear brand, gained recognition during the pandemic for its sustainable and socially responsible approach to fashion. The brand creates stylish, handmade shoes using upcycled materials, including inner tubes and leather. Brave Soles empowers artisans in the Dominican Republic by providing fair wages and safe working conditions. As consumers increasingly sought ethical fashion, Brave Soles’ commitment to reducing waste and supporting local communities helped it thrive, offering eco-conscious and fashionable footwear.

Encircled clothing

Encircled is a Toronto-based brand that flourished during the pandemic by offering versatile, comfortable clothing for all-day wear. It specializes in sustainable and high-quality fabrics that create collections and travel-friendly pieces that can be mixed and matched for various occasions. The brand’s minimalist, multipurpose designs became increasingly popular, particularly during the pandemic, as people sought comfort during lockdowns. The commitment to ethical manufacturing and eco-friendly practices has also enabled Encircled to continue growing and appealing to those looking for stylish and sustainable wardrobe staples.

Blume skincare

Blume, a Vancouver-based beauty brand, saw rapid growth during the pandemic for its natural, skincare-focused beauty products. It offers a range of products from facial oils to menstrual care items while strongly emphasizing self-care and wellness, which resonates with consumers seeking gentle, effective products during uncertain times. The brand remains committed to clean ingredients and eco-friendly packaging, and the inclusive marketing and sustainability-driven approach positions it as a leader in the natural beauty space.

Soft Focus wellness products

Soft Focus is an Ontario-based wellness brand that gained momentum during the pandemic for its high-quality, science-backed supplements designed to improve mood, sleep, and overall well-being. The products, including adaptogenic powders and natural remedies, appeal to those looking for holistic solutions, particularly as mental health and self-care became more focused during the crisis. With a commitment to clean, plant-based ingredients, Soft Focus thrives by helping consumers maintain balance in their daily lives.

Mini Tipi toys

Mini Tipi is a Canadian brand that specializes in handcrafted, eco-friendly tents for children. These tents became a favorite during the pandemic as parents sought engaging and imaginative play solutions for their kids at home. The products are made from natural materials and designed to encourage creativity while offering functionality and beauty. The focus on sustainability and quality craftsmanship has helped it stand out in a market flooded with mass-produced toys, and it continues to thrive by offering unique, durable play structures for children.

Routine Cream personal care products

Routine Cream is a natural deodorant brand based in Calgary that gained popularity during the pandemic as people shifted towards cleaner, chemical-free personal care products. It offers a range of deodorants in eco-friendly packaging and is made from plant-based ingredients to cater to sensitive skin and environmental concerns. The growing demand for natural self-care has enabled Routine’s effective, long-lasting products to earn loyal customers. The brand’s commitment to sustainability and body-positive messaging has helped it remain a strong player in the natural beauty and wellness industry.

Well Told Health supplements

Well Told Health is a Toronto-based company that quickly gained attention during the pandemic for its plant-based supplements to support mental and physical well-being. Focusing on holistic health, the brand offers products that promote immune support, sleep, and stress relief using natural ingredients. As consumers became more health-conscious, Well Told Health’s clean, evidence-based approach to wellness resonated with a broad audience. Today, it thrives by offering effective, plant-powered solutions for a healthier lifestyle.

Lesley Hampton clothing

Lesley Hampton is a fashion designer from Ontario who gained prominence during the pandemic for her inclusive, body-positive collections that celebrated diverse beauty. She is known for her bold, statement-making designs and her focus on creating high-quality, sustainable garments for all body types. The commitment to empowering women and embracing diversity has enabled Lesley Hampton’s pieces to become a go-to for those seeking style and social consciousness. Her designs continue to thrive as she champions inclusivity and environmental sustainability in the fashion industry.

TKEES footwear

TKEES is a Canadian footwear brand that became a favorite during the pandemic among those looking for minimalist and versatile sandals that blend comfort and style. The footwear offers a timeless and effortless look made with sleek and simple designs from high-quality materials. The focus on neutral colors and understated elegance appeals to consumers looking for a staple piece for their at-home or outdoor wardrobes, enabling TKEES to thrive.

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